Brix2Brix: Connecting newsrooms efficiently

Posted On 10. April 2025

In today’s newsroom operations, efficient content distribution is key. With the new Brix2Brix plugin, we’re introducing a targeted expansion of the BrixWire News Hub that enables direct content exchange between two independent BrixWire servers – fast, reliable and editorially aligned.

Seamless content exchange

With the Brix2Brix plugin, stories can be transferred from one server to another with a single click. Export is done via a simple button, and the content appears instantly in the target system – no manual steps required. This saves time and simplifies internal workflows.

Connecting central and local newsrooms

Brix2Brix is especially valuable for publishers with multiple editorial units. Central (mantel) and local newsrooms can be connected in a targeted way – either automatically or interactively. Relevant content reaches the right newsroom at the right time.

Key advantages:

• Automated content allocation: Local newsrooms automatically receive relevant content from the central newsroom – no manual filtering needed.
• Interactive collaboration: Content can be requested or shared actively – in both directions.
• Flexible adaptation: Each newsroom decides which content to use and how to localize it.

Scalable and network-ready

Brix2Brix isn’t limited to two servers. Complex networks with multiple editorial units can be set up effortlessly. This creates a scalable system for cross-regional cooperation – regardless of location or organizational size.

Cross-publisher collaboration

A major advantage of Brix2Brix is the ability to exchange content not only within one publishing group, but also across different publishers – securely and in a structured way. This opens new paths for editorial partnerships and efficient resource use.

Benefits at a glance:

• More content, less effort: Access to verified content from other publishers without producing everything from scratch.
• Better use of editorial resources: Newsrooms can focus more on local reporting and in-depth research.
• Collaborative mindset: Sharing content strengthens visibility, reach and overall journalistic quality.
• Efficiency: Reuse of existing content instead of recreating it.
• Cost savings: Sharing already-produced high-quality content saves time and financial resources.

Conclusion

Brix2Brix creates real value for editorial teams looking to share content efficiently and work in a connected way. Whether within a single publisher or between multiple partners, the plugin enables flexible workflows, reduces effort and strengthens collaboration.

With this development, BrixWire is reinforcing its focus on integration, automation, and editorial quality – tailored to the needs of today’s newsrooms.

Interested in adding the new plugin or trying out BrixWire for your newsroom? Get in touch and request your free demo today.