Seamless Migrations: BrixWire integration with a CMS
The Challenge of Switching CMS
For any digital media outlet, changing its Content Management System (CMS) can be a complex and risky process. Editorial teams know that a poorly executed migration can lead to data loss, production disruptions, and resistance from editorial staff. This is where BrixWire News Hub makes a difference.
What is BrixWire News Hub?
BrixWire is a News Hub designed to streamline content management, automate workflows, and seamlessly connect different platforms. It does not replace a CMS but acts as a bridge between systems, enabling efficient data synchronization and transformation. More details on BrixWire in this post.
Key Features
- Centralized Data Source: BrixWire collects stories from news agencies, public sources, and other feeds, storing them in a neutral format and allowing for editing before publication.
- AnyFirst Approach: Whether a story starts in digital or print, BrixWire automatically synchronizes content and performs the necessary transformations. Learn more here.
- AI-Assisted Workflows: Through a plugin-based system, BrixWire integrates various AI models to optimize content without relying on a single provider. This enables more efficient workflows tailored to each distribution channel. Learn more here.
Risk-Free Progressive Migration
Instead of a sudden switch from one CMS to another, BrixWire enables a progressive migration through dual synchronization. This means content can flow between both the current and new CMS simultaneously, allowing parallel testing without affecting live operations.
BrixWire supports both interactive and fully automated (Headless) operations, adapting to the editorial needs and level of intervention required.
Benefits of Integrating BrixWire with a CMS
- Seamless Migration: Parallel synchronization with both the new and old CMS.
- Flexible Automation: Works with or without human intervention, depending on configuration.
- Centralized Management: Stores content in a neutral format and distributes it across any system.
- Adaptability: Adjusts to different data structures and can be customized with plugins for specific needs.
By integrating BrixWire, digital media outlets can modernize their infrastructure without disrupting workflows, ensuring a smooth transition and optimizing long-term content management.
Want to see BrixWire in action? Request your free demo today!
About The Author
