BrixWire and Editorial Systems: How to Integrate Print and Digital Seamlessly

Posted On 9. April 2025

The Challenge of Modernizing Editorial Systems

Editorial teams that manage both print and digital content face particular challenges when updating their editorial system. Format compatibility, platform coordination and process automation are crucial for efficient production.

The BrixWire News Hub enables a smooth transition from an old to a new editorial system without interrupting workflows.

What is BrixWire News Hub?

BrixWire is not a content management system, but a news hub that can be integrated with any editorial system or CMS. Its main function is to consolidate, transform and efficiently distribute content so that every story appears in the right format – regardless of where it started. More details about BrixWire in this article.

Central functions

• Central data source: Collects content from agencies, public sources and other platforms, stores it in a neutral format and enables editing before publication and distribution.
• AnyFirst approach: Articles can be created in either print or digital and are automatically synchronised with the other format. More details here.
• AI-supported workflows: Thanks to its modular system, BrixWire integrates AI tools from different vendors to provide the best combination of technologies to optimise content production and distribution. More details here.

A bridge between print and digital

BrixWire enables the management of print articles directly from a CMS, provides print preview capabilities and ensures consistent content synchronisation across all platforms.

Thanks to its automation capabilities, BrixWire can work both interactively and fully automated (headless), depending on the editorial requirements.

Advantages of integrating BrixWire into an editorial system

• Risk-free migration: Synchronises old and new systems without interruption, and is also suitable for test environments.
• Maximum compatibility: Connects editorial systems with CMS to ensure seamless workflows.
• Automation & flexibility: Works with or without manual intervention.
• Efficient process optimisation: Enables fast editing and publishing in any format.

With BrixWire, editorial teams can manage print and digital content in a synchronised way so that every story is published on time and in the right channel.

Want to see BrixWire in action? Request your free demo today!