Headless Publishing: jumping into the future of the media technology
Posted On 11. October 2021
Headless? Is everything going digital and automated?
The last year has been full of changes and challenges for the different industries including the media business, the pandemic, and the home office led to fast digital adoption, people are spending more time online and are consuming more digital content and switching between platforms.
This increase, therefore, represents a challenge for the industry, speed and omnipresence are now critical factors. People want to get easy and fast access to the information, they are multichannel consumers (web, print, social media, newsletters, podcasts, apps, etc.). And to reach your target audience, it is important to go hand in hand with technology, which provides solutions to these requirements.
How is it then that Headless Publishing helps you to meet these challenges?
A headless platform enables you to create and distribute content from a central system through different channels
It gives you freedom and flexibility within the content creation.
You can get more out of your content by being able to share it quickly on different platforms.
As the complexity of your multichannel system increases, headless publishing adapts to your system to continue publishing easily and quickly.
You will save time by not having to focus on the target channel for each piece of content created each time, but rather it is set up once and arrives at the desired platform to be reviewed, edited, or shared.
BrixWire News Hub
We have created a platform that can help you accelerate your jump into the future of publishing. BrixWire has two modes of operation, interactive and headless.
It collects stories and assets from various sources (e.g. press agencies, CMS, planning, and editorial systems), transforms the content, and integrates it, ready to publish, into target systems like CMS, editorial, or DAM systems.
By a scheduler and customer APIs we can provide headless and fully automated publishing, i.e. without user interaction. We do this, e.g. for connecting a DCX with a WoodWing System or by connecting Desknet to a print channel. The news can be exported to any number of output channels (print or online systems).
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.